Social TV by Mike Proulx & Stacey Shepatin

Author:Mike Proulx & Stacey Shepatin
Language: eng
Format: epub
Publisher: Wiley
Published: 2012-01-17T00:00:00+00:00

Trendrr Was the First to Market with Social TV Ratings Charts

Real-time data informs the TV stack in multiple ways. It informs it from the research perspective, and from an adverting and ad sales perspective. It informs it from a ratings and engagement perspective as well as from a production perspective. Each way is unique.

—Mark Ghuneim, CEO and Cofounder at Trendrr

Back in 2005, Trendrr was known as Infofilter, a company focused predominantly on providing social media listening insights for marketers and agencies based on analytics from social bookmarking and photo sharing sites Delicious and Flickr (since Twitter did not exist at the time). Over the past several years, Trendrr grew its social media monitoring solution, and on April 4, 2011, they launched Trendrr.tv, making them the first to market with a specific product for “social TV ratings” in a chart form.

Trendrr.tv is currently powered using “fire hose” data from Twitter as well as check-in data from Miso and GetGlue, combined with public Facebook status updates. The site’s free Social Television Charts display the top 10 cable and broadcast shows as measured by total activity of tweets, Facebook posts, and TV check-ins. Users can toggle back and forth between Trendrr.tv’s daily or weekly charts depending on their preferred snapshot of data.

In addition to providing a given show’s “social rating,” Trendrr reports on the positive versus negative sentiment and activity loss or gain from the previous reporting period. While there are options to drill down into more detailed information, individuals must have a paid subscription to the service to actually do so. The subscription allows users to access detailed show pages that break out activity by social network as well as gender. Two visual graphs display the program’s Twitter activity through two viewing options of 24 hours or 30 days. Top geographic markets are also listed in rank order by the amount of activity that a given show produces. Top Twitter influencers—measured by their respective Klout scores (which is a measure of influence based on one’s social engagement and amplification) are also included.

Trendrr allows its users to slice and mine its data on a macro level in a variety of ways, using a range of filters and sort functions. Additionally, by using natural language processing, Trendrr.tv is able to forecast most anticipated shows and help to elicit buzz about major tentpole TV events. For instance, toward the beginning of September of 2011, Trendrr.tv began publishing its list of most discussed fall TV pilots leading up to their premieres.15 Early frontrunners included (in order): Once Upon a Time on ABC, The Playboy Club on NBC, Revenge on ABC, Charlie’s Angels on ABC, and The Secret Circle on The CW.

Trendrr.tv also provides a set of curation tools that it uses in partnerships like “The Weather Channel Social,” announced in August of 2011.16 Based in part on the insight that Twitter users in the United States send about 200 weather-related tweets per minute (which can more-than-double on active weather days), the partnership brings tweets on-air as well as within The Weather Channel’s online and mobile properties.

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